The Orange - Moriaki Jun

The Orange invites players into a virtual museum showcasing the work of Moriaki Jun, a contemporary artist whose bold and conceptual approach to authorship challenges the boundaries between artistic production and commodification. Developed by Nico Valdivia Hennig, this minimalist Bitsy experience allows visitors to navigate an interactive exhibition space, encountering large-scale sculptures, thought-provoking installations, and critical discussions about the nature of art in the digital age.

Moriaki Jun’s work is centered around a single motif: The Orange. The exhibition features an array of artistic interventions, from oversized plastic sculptures to printed variations and even an interactive installation where visitors can purchase stress-ball oranges at randomized prices. Through these pieces, Jun plays with the mechanisms of artistic value, questioning how the market determines meaning and legitimacy in contemporary art.

As you explore the gallery, you will encounter various critics, theorists, and visitors who offer different perspectives on Jun’s work, engaging in debates about originality, authorship, and artistic intent. These dialogues present a layered reading of The Orange, positioning it within historical avant-garde movements while also addressing contemporary concerns about digital art, artificial intelligence, and the role of artists in a rapidly shifting media landscape.

The Orange is not just an exhibition—it is an experience that encourages reflection. How do we define artistic value? What role does repetition and branding play in the perception of authenticity? Where do we draw the line between artistic genius and market-driven opportunism? By engaging with this interactive exhibition, players are invited to form their own interpretations, guided by Jun’s evocative yet enigmatic artistic vision.

This project was originally designed as an educational tool, providing students with an immersive case study to explore questions of artistic legitimacy, conceptual art, and media critique. However, its themes resonate beyond the classroom, making it an engaging experience for anyone interested in art, theory, and digital culture.

Step into The Orange and decide for yourself—what makes art truly valuable?